Big B expresses concern over a deepfake video of his ‘Goodbye’ co-star Rashmika MandannaWhile the world is still exploring and testing the limits of artificial intelligence, there have been rise in concerns surrounding the misuse of it too. One such concern is of deepfakes, which are a manipulation of a person's facial appearance and voice through deep generative methods, to make a fake video or content appear almost real. Recently, a deepfake video of actress Rashmika Mandanna went viral on the internet, and it now caught the attention of Big B, Amitabh Bachchan, who called for a strong legal action.Amitabh Bachchan quoted a tweet shared by a netizen on platform ‘X’ – who tagged the viral video of actress Rashmika Mandanna and raised the alarm stating that “There is an urgent need for a legal and regulatory framework to deal with deepfake in India. You might have seen this viral video of actress Rashmika Mandanna on Instagram. But wait, this is a deepfake video of Zara Patel” – and wrote, “Yes, this is a strong case for legal.”\r\n \r\n Twitter\r\n \r\n \r\n The original video is of a British Indian woman named Zara Patel.In addition to Big B, who played the father to Rashmika Mandanna's character in the Hindi movie ‘Goodbye’, many other celebrities and netizens are alarmed by the circulation of deepfake content on the internet.