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'Project K' Actor Moves Court Over Impersonation

Team VC |Saturday, 26 Nov 2022 - 11:54 AM

Amitabh Bachchan fake voice Delhi High Court verdict
Amitabh Bachchan fake voice Delhi High Court verdict

Big B Amitabh Bachchan moved the Delhi High Court after his voice and image were used for personal gain

Amitabh Bachchan, who ruled Indian Cinema for decades with his 'Angry Young Man' persona, recently resorted to legal action against unnamed individuals. Amitabh's roaring deep voice has been one of the many qualities that made him the 'Big B' and for a long time, people have utilised it for their personal gain without the actor's approval. The 'Sholay' star moved the Delhi High Court to put an end to such posts and ad campaigns, where his images and voice notes were used to market products, services, and brands that he wasn't associated with. 

Today, the Delhi High Court passed a verdict in favour of Bachchan by granting an interim injunction that prohibits individuals from using his celebrity "publicity rights". Speaking on behalf of Bachchan was Senior Advocate Harish Salve, who presented to the High Court that people were using the actor's name, voice, and image for promotions without his permission. “This nonsense has been going on for a while… there's a lottery in Gujarat where the defendant has brazenly copied KBC's logo with his (Bachchan's) photographs all over it… It appears to be a scam… There is no lottery… no one wins,” remarked Salve.

The Project K actor's advocate team also pointed out the mobile application 'Amitabh Bachchan Video Call,' where people could talk to a person impersonating Bachchan. Bachchan's advocate team stated, “Amitabh Bachchan is a fake video call app and can also do voice chatting but that's a prank call. Amitabh Bachchan is one of the biggest superstars of Bollywood. Amitabh Bachchan also plays cubs (sic) and entertains people.”

Updated date:  Saturday, 26 Nov 2022 - 12:32 PM

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