Actor Pawan Kalyan was invited as a chief guest to the launch ceremony of Arjun Sarja and Vishwak Sen's film 'Action King' Arjun Sarja is producing and directing a film in which Vishwak Sen of ‘Falaknuma Das’ and 'Paagal' fame is playing the lead role. The film will also introduce Arjun’s daughter, Aishwarya Arjun, to the Telugu audiences. Jagapati Babu plays a pivotal role in the film which is reportedly going to be a road movie. The film was launched on Thursday in Hyderabad and Pawan Kalyan graced the event as Chief Guest. Pawan Kalyan gave the clap for the first shot which was directed by veteran filmmaker K Raghavendra Rao and actor Prakash Raj switched on the camera. Manchu Vishnu handed over the script to Arjun Sarja. The movie boasts an impressive technical crew in that, Ravi Basrur of ‘KGF’ fame is composing the music; Sai Madhav Burra is providing the dialogues and cinematography is by Balamurugan. Chandrabose has been roped in as the lyricist for the film which has Neeraja Kona as the costume designer.