RRR's marketing head reveals the strategy that made it a national sensationYears have passed since Baahubali made its way to the theatres. Yet, it isn't a mere movie title, but a brand that emerged in the international limelight as the pride of Indian cinema. After wrapping up the 'Baahubali' franchise, director SS Rajamouli delivered RRR, which now shines at the top of his filmography, filled with blockbusters. In an interview with Pinkvilla, the marketing head of 'RRR', Varun Gupta, talked about the succesful strategy they executed to make the film a national sensation."Rajamouli asked me and my team to actually go for a one-week survey to North Indian towns and ask people if they know Ram Charan, Jr NTR, their filmography, and Rajamouli or Baahubali. If you look at the hoardings of the Hindi campaign for RRR, you can very clearly see 'From the director of Baahubali' because people knew Baahubali and not Rajamouli," said Gupta. He further added, "In Hindi circuits, Nagpur, Indoor and Ahmedabad, we researched if the public knew either Ram Charan or NTR. We know it's not Ajay Devgan or Alia Bhatt's film so we can't just cheat the audience. He (Rajamouli) wanted to find out which of his works they were familiar with; Makhi or Baahubali. In the South, Rajamouli is the stamp. But in the North, Baahubali was a bigger brand than Rajamouli so we used the brand for RRR seven years later."Gupta didn't hold back in praising Rajamouli's modesty as he remarked, "Imagine a director like him ready to learn it all, accept it, and incorporate all of that. I have never seen anyone. Even if we were to advise it, no director would do that. He sent us to colleges, housewives, working people, and offices to gain insights."More often than not, Rajamouli's movies have stood the test of time and stayed relevant to date. Rajamouli skilfully cashed in Baahubali's enduring hype for 'RRR', which paved the way for the magical theatrical run it had in the Northern part of India.