Producer Dil Raju weighs in on Sankranti theatre raceWith Sankranti just around the corner, the film industry is scrambling to secure the most number of theatres for their movies. The five big releases set to lock horns are - Nandamuri Balakrishna’s Veera Simha Reddy, Chiranjeevi’s Waltair Veerayya, Thalapathy Vijay’s ‘Varisu’ (Vaarasudu in Telugu), Ajith Kumar’s ‘Thunivu’ (Thegimpu in Telugu), and Santosh Shobhan's Kalyanam Kamaneeyam.Dil Raju, is one of the top producers in the Telugu film industry. He started as a distributor and continues to be one of the most influential people when it comes to securing theatres for movie releases. In a recent interview with a Telugu movie news website, he talked about the age-old Sankranti race and said the number of theatres rarely matters. He opined, “Content is ultimately the king. The movies with the best content will make the most money irrespective of the number of theatres it releases in.”As an example, he spoke about the 2001 Sankranti race. Three big movies were released at the same time, Narasimha Naidu starring Balakrishna, Mrugaraju starring Chiranjeevi and Devi Putrudu starring Venkatesh. At that point in time, these three movies were the most expensive outings of the three actors. ‘Narasimha Naidu’ was released in just 14 theatres across Nizam and Hyderabad in the first weekend. ‘Devi Putrudu’ and ‘Mrugaraju’ dominated the theatre landscape. Yet, ‘Narasimha Naidu' became a blockbuster hit despite losing out in the theatre scene.Dil Raju, thus, says that dubbing movies taking over the theatres shouldn’t affect the outcome of any of the releases. In the end, the movie with the best content will make the biggest impact.