#Deverasanta: Vijay Deverakonda Turns Santa For Fans

In the spirit of Christmas, Vijay gives back to his fans for their love and support

In 2017, fresh off the success of his film Arjun Reddy, Vijay Deverakonda started the tradition #Deverasanta. Every year, on Christmas, Vijay gives back to his fans for their love and support throughout the year. The tradition started with the Liger actor distributing free ice creams and has grown in the five years since its inception.

On Christmas 2022, Vijay started a poll on all his social media accounts. He asked his followers to vote on a destination for an all-expenses-paid holiday. ‘Devera Santa’ is all set to sponsor a trip for 100 of his fans. Vijay offered his fans a choice between four categories of locations - mountains of India, beaches of India, cultural trip of India, and desserts in India. The actor called this year’s plan “the nicest idea so far.” With 7 hours left on the poll, the option ‘Mountains of India’ leads the way with a 20% lead on the other options. 

Here’s a look at the poll Vijay shared on his Instagram story:

The ‘Arjun Reddy’ star is known for his free-spirited attitude and for always finding ways to show his gratitude to his fans. Every year, he asks his followers what they want for Christmas and does his best to deliver. During the lockdown, he virtually spent time with kids from special homes. He also shipped gifts to more than 1000 children as a way to give back to the community.

On the work front, Vijay will next be seen in Kushi, co-starring Samantha. The movie is currently in production and slated for release in mid-2023.