On the occasion of Tamil New Year, the creators of the Aha Tamil OTT app plan to celebrate in 100% Tamil style In 2020 when COVID was striking, Allu Aravind launched an authentic Telugu app that became a 100% Telugu favorite and quickly became a competition to all of the existing OTT platforms. The app was launched by Allu Aravind under their business Arha Media & Broadcasting Private Limited, which is a joint venture by Geetha Arts and My Home Group. After finding success in the local language, the creators of the app launched the app in Tamil language in February. The launch event was conducted on a massive scale, which saw many film fraternity personalities in attendance, and music director Anirudh Ravichander launched the logo. After a local launch, the app is set to go global on the auspicious day of the Tamil New Year, which is today (April 14, 2022). The event is set to be celebrated in a pure Tamilian style, and the chief guest of the event is the Tamilnadu CM MK Stalin. Apart from the celebration and launch, the brand ambassador’s of the app will also be revealed.